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Marketing your food truck business

Food Truck

With the warming weather, people are growing hungrier for adventure! Some of the best local adventure includes events featuring local delicacies served by food trucks. But, how do you market them?

In the Susquehanna Valley alone, you'll find 56 food trucks serving customers. Stand out among the masses with these 5 marketing tactics.

1. Website

Did you know that 1 in 4 small businesses DO NOT have a website. Social media marketing is no replacement for a good website where you can tell your business story, offerings, etc. Luckily, there are many platforms out there to start your own website including Wix, Squarespace, and Wordpress.

2. Join forces with a local pub

You can join forces with a local pub to help each other out! On one hand, you may offer a percentage of sales to your host. On the other hand, you're gaining access to their established customer base!

3. Flyers and business cards

We've touched on the importance of business cards before, but seriously, there's no better way to leave your information with potential customers than business cards. With events, flyers provide all the details about your event including contact information, a brief itinerary, and more, allowing you to capture an audience that may not use social media. After all, there are about 7.7 billion people on the Earth, while only about 3.6 billion people use social media. Apply that to your local community; you're missing about half of your potential business opportunities!

4. Pay it forward cards

Ever had someone "pay it forward" for you at a coffee shop? You can do the same thing! The idea is you offer your customers a free meal, provide them a custom "pay it forward" card in which the only return you ask for is for the customer to perform an act of kindness such as buying a stranger a cup of joe! You can order "pay it forward" cards here!

5. Invite your local newspaper

Are you serving up some unique dishes? Invite the local newspaper! They'll be glad to try something new, it'll give them something awesome to write about, and this is a great way to boost your associate marketing. And, you can get some extra attention!

Interested in offering your customers some pay it forward cards or sharing your brand with custom printed t-shirts? Reach out to us today at inktaktics@gmail.com!

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